In July 2008, The Armstrong Family took over ownership of Valley Centerís oldest feed store. In August 2009, we merged with Valley Center Feed becoming Valley Centerís largest feed store! We pride ourselves on animal education and superior customer service. No need to drive down the grade, we have everything you need for all your animals. We have been involved in animal agriculture in Valley Center for over 50 years. We're dedicated to supporting the Valley Center community and are excited to share our animal knowledge with you.


Super Saturdays
First Saturday of every month.
$1 off all sack feed and hay.

Free BBQ Lunch



We sell livestock show supplies from Weaver Leather.
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We carry all the best brands for your precious pets.
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We carry all the best brands and products for your farm animals
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28520 Cole Grade Rd
Monday - Saturday : 8am - 6:00pm
(760) 749-2223
Valley Center, CA 92082
Sunday - Closed

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