In July 2008, The Armstrong Family took over ownership of Valley Center’s oldest feed store. In August 2009, we merged with Valley Center Feed becoming Valley Center’s largest feed store! We pride ourselves on animal education and superior customer service. No need to drive down the grade, we have everything you need for all your animals. We have been involved in animal agriculture in Valley Center for over 50 years. We're dedicated to supporting the Valley Center community and are excited to share our animal knowledge with you.